CFL radio stations and news website dominate on air and online market

Communications Fiji Limited radio stations, Legend FM, FM96, Viti FM, Navtarang and Radio Sargam and news website  continue to dominate the on air and online media market reaching 80.2% of Fijians measured over a 30 day period.

This has once again been confirmed by the independent 2019 Tebbutt Media Poll Survey which covered media users across all the major population centres including the Northern Division.

CFL’s Executive Chairman, William Parkinson says the company is very excited about the results.

Parkinson says the survey highlighted that radio overall delivered the highest reach of any form of media, 82% over 30 days, ahead of television 81%, newspapers 64% and internet access 62%.          

He says this result follows the recent announcement that CFL subsidiary PNG FM’s stations also dominated the recent Tebbutt Media Survey in Papua New Guinea.

Parkinson says the company has made the statement in the past that Communications Fiji Limited is the biggest broadcaster in the South Pacific, now it can say with some confidence that CFL is, in terms of audience reach, the biggest media organisation in the region.

The independent media survey measures performance of all radio and television stations, newspapers and news websites. It is available for open purchase.

The survey confirmed as the number one news website reaching 32% of the population over a 30 day period. Parkinson says online statistics have previously indicated the strength of and this confirms it. He says is just part of CFL’s digital online presence, keep in mind that each of stations and boast a very strong social media presence leading the media market in this area as well according to online statistics.

Parkinson adds that they are constantly looking at different ways in which they can grow CFL stations’ listenership base.

He says a lot of the changes have been made to ensure that CFL’s radio stations continue to stay in touch with what the audience wants.

The research poll was undertaken over a 30 day period in April.

Story by: Vijay Narayan and Pratika Mala